Todd Douglas
The Great Idea "is our best-selling cocktail by a pretty good margin,” says T. Cole Newton (Twelve Mile Limit, New Orleans). “It’s essentially a Moscow Mule/Pimm’s Cup variation. The liquor cost is less than $1, and it takes about 7 seconds to make one from a batch.”
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Great Idea

Twelve Mile Limit, New Orleans, T. Cole Newton / July 2013

This recipe originally appeared in Diving in New Orleans, July/August 2013.

Makes 1 gallon or 64 servings

“This is our best-selling cocktail by a pretty good margin,” Newton says. “It’s essentially a Moscow Mule/Pimm’s Cup variation. The liquor cost is less than $1, and it takes about 7 seconds to make one from a batch.”

  • 1 1/2 L. vodka
  • 1 1/2 L. Zwack Unicum
  • 1 L. simple syrup
  • 64 dashes Angostura Bitters
  • 1/2 oz. lemon juice
  • 1 1/2 oz. ginger beer
  • lemon wedge

Combine vodka, Zwack, simple syrup, and bitters; reserve. Refrigerate. To make single cocktail, in a Collins glass combine 2 oz. batch with lemon juice and ginger beer. Fill glass with ice, garnish with lemon wedge, add straw, and serve.