Wheelin’ and Dealin’
Abbe Lewis - July/August 2014
Las Vegas—Sin City got even bigger with the opening of the High Roller ferris wheel over Memorial Day weekend. A part of the new LINQ open-air retail, dining, and entertainment district, the High Roller stands an astonishing 550 feet high, making it the tallest ferris wheel in the world.
Operating every day from 10 a.m. to 2 a.m., the 44,000-pound wheel carries 28 spherical glass-enclosed pods that can hold up to 40 people. During the 30 minute revolution, visitors are greeted with 360 degree views and 2,000 twinkling LED lights, while video programming can be accessed for a guided experience.
Visitors can reserve the pods for weddings, bachelor and bachelorette parties, and other private events. And while gambling is strictly prohibited, cocktails are most certainly allowed (just not an abundant amount), easing those passengers with a fear of heights.
“When we started planning The LINQ, we knew we needed a world-class, larger-than-life anchor to entice people to turn off of Las Vegas Boulevard. At 550 feet tall and with a beautiful, modern, and streamlined design, the High Roller fits the bill of an iconic attraction. Not only did we build the tallest observation wheel in the world, we also gave it a ‘Vegas Spin’ with a true party vibe,” says David Codiga, executive project director of The LINQ.
As they say, what happens in the pod, stays in the pod.